Codes and Conventions of Posters

Codes and Conventions of Posters

 

 

There are very similar codes and conventions on a poster that a magazine would have. It is slightly different though as a poster focuses more on the photo and how it will attract attention from the audience. As you can see there are two different photos here. One is the one with all three characters on and this is done to show who the main characters are in the film. Then you have the photo at the bottom which shows a scene from the film. This helps the audience to see what they will be expecting in the film. One main feature in a poster is the size of the text and mainly the size of the film title. For this poster it is large and this is done for it to stand out and show that it is the title of the film. Then there is small text which is not so important. They have put small text because they want the film title to be the biggest. The small text has all the sponsors and companies of the film. All posters have this. It is within the codes and conventions.

 

 

 

 

 

This poster doesnt have as much on it and hasnt followed all the codes and conventions. The title of the film is at the top and is large to show that it is the title of the film. The photo of the film is large as well. It shows one character bigger than the other which could suggest that the character who is bigger is the main star in the film. They are holding guns which instantly tell you that it is an action based genre. There are two people on the poster which could suggest that they are either working together or they are fighting against each other. The date is at the bottom of the film too. They have the date to tell the audience when the film will be released. This is important because if the audience is interested then they would want to know when it is released. One thing that this magazine does not have is the small text that is normally at the bottom of the screen which has all the sponsors and companies.

 

 

 

 

 

 

This has similar codes and conventions as well. The background fits well with the photo of schwarzenegger. This film is futuristic and is to do with a robot trying to kill someone. This is why the background fits well because there are lasers in it which suit the film as it is futuristic. Also they have made the text futuristic as well to match the film. Everything on this poster is related back to the film. There is small text at the bottom as well which say who directed and the people behinf the film. This text is smaller because it is not as important as the main text which is the film title. The actor who plays in this film is quite famous and popular. He has a lot of fans so they have cleverly made his name large to show others that he is the main characters. If people were to know that such a popular actor played in the film, the would want to watch it because they would know he can play the role well.

 

 

 

 

 

 

 

 There are not many codes and conventions on this as they have focused on the photo more than anything else. The photo instantly shows that it is to do with those two characters in the film. The way they are holding each other can show that they are in love and the film title suggests that they have a time limit. The title of the film is the largest so it could show what the title of the film is. It is large so it could catch the eye of the audience. Also they have the actors names on as well to show who it is incase someone was not to know. One main code and convention on the poster is the small text at the bottom which has the sponsors and the companies on. This is included on the majority of the posters. The release date is at the bottom in the middle as well so it can tell the audience when the film will be released.

 

 

 

 

 

 

 

 

 

 

Creating the Trailer

Trailer Creation

First Draft
 

This is the first draft that we created for our project. We were just starting to use all the different softwares so it was a new experience for us all. When we created this first draft we were just experimenting with all the different tools and techniques so we can get a clear idea of what we want our final trailer to look like. We got feedback on this trailer and was asked to change a few things such as the music that we used and where each scene was placed. The scenes put together shown that all the action was at the end of the film. This aint good for the audience because it makes them think that the rest of the film is not interesting. So we changed this. The music did not relate to the film too much either so we got music that was more engaging and eye catching to the audience.

click this link to view the video:
 http://www.youtube.com/watch?v=U0HKWYbzZbU

 

Second Draft

This is the second draft of our trailer. We used the first draft as the template and moved forward from there. We added a jittery effect to the start of the trailer which we thought did not look too bad on. But with the feedback of the audience not many people liked the idea of that effect. we made some of the scenes fade in and out with each other as well. With this version we did not make many changes to the trailer but we improved and found new ways to make the final version of this film trailer. There was a scene in the trailer where it shown all three characters jumping and landing in three different screens. We couldnt get this at a full screen image so we were not too keen on this. It did not stand out as much when the three screens were small. It made it look like it was out of order and proportion. The same thing was said by the audience. But from the start we knew that this would not be the final version because we still had a lot more to include. All these versions were made to help us identify what the problems are, create new ideas and improve from the previous.

click this link to view the video:

http://www.youtube.com/watch?v=8P__ytHIRPI

Third Draft

This is the third draft of our film trailer. On this version, we were close to finalising it and finishing the trailer. We had a lot of ideas that we put into this and the ideas were helped from the previous trailers. With this version we felt comfortable with what we put in the trailer and how we organised it. The music was in synch well and the scenes were in the right place. We took off the jittery start because we thought it was a bit unprofessional and didnt really promote the film so greatly. One feature that we all liked a lot was the involvement of the sponsors. It is a good feature that the majority of other film companies include in their trailers and movies. We made a few little adjustments such as shortening a few scenes and extending other scenes. Also we added a new scene where there is a police man who is telling his troops to search for these and giving out information about them. This was a good addition because it makes the film more tense and makes the chase more interesting.

click this link to view the video:
http://www.youtube.com/watch?v=caa9z1Vpg3U

Final Trailer

For the final trailer we were proud and happy with what we have achieved throughout the time of creating this. We listened to what the audience had to say for all the trailers we made and finally got to the point of making this final trailer and pleasing the majority of the audience. Throughout all of the versions we made small adjustments and improvements and slowly moved towards the final version. We put in a few other effects such as the sound of the police sirens. From the research that we did together and independently, we saw how a lot of the trailers have the title of the film pop up at the end and the release date for it as well. So we did the same for this and put our own effect to it so it can keep related to the film genre. we got a lot of positives for the final product.

click this link to view the video:
http://www.youtube.com/watch?v=okSHRqL5GGs

 

Film Magazine

Film Magazine

Version 1

This is the first version that I did for the film trailer. It is a magazine that we created for the trailer to be reached out to the audience easier. We have called it 'FRAME'. This title suits the magazine because it relates to films and the industry. The image I used for this was shot on top of a building and it shows the three main actors in the film. From the research that I did on other magazines, they include in small text which show what else will feature in the magazine and in big text, they have the title of the main film that they are advertising on the front cover. I thought this was a good idea and the majority of magazines have the same layout so I did the same as well.

 Version 2

 

This is my second version of my magazine. From the first image I used, the background was bright and I used bright text for the magazine as well. This meant that the text merged together and it was hard to see the text which was a problem. So I experimented with the photo by editing it and deleting the background of the photo so all you see is the actors. Personally it does not look as professional as I thought it would be because the cutting tool was too sharp. Also I followed a different layout to my last one. The reason I did this was because it did not have to include any large text in front of the photo so you can see the image perfectly. It is a layout that not many magazines use so i used it because i wanted it to be different and new to the audience.

 

 

Version 3

This is the third version that I did for this project. By this point my ideas were starting to come together and I was getting close to the final version. I experimented with different layouts and realised that this is the layout that I was going to use. I still had some trouble when I went back to the original photo. I used light text such as white and yellow and some of the text was fading into the background. Also I changed the colour of the magazine title because I thought that red was not suitable for the film been promoted at the front. But other than that I was happy with the layout of the magazine and what I have managed so far.

 

 

Version 4

 

This is my fourth version. I managed to fix the problem where the text was fading into the background by simply moving the text and rearranging them. All the text is now visible and easy to see and this is good as it can bring the audience closer and make the magazine stand out much more. The title of the film stands out the most because the audience need to see what film is been promoted. All the yellow text that I used are the sub-heading. Overall I was happy with this version and I couldnt think of what more to add.

 

 

 

Final Version

This is the final version of my film magazine. The last version was my most improved version and I couldnt think of what more to add to it. So to help me out I shown the magazine to the audience and then it will help me to get feedback on the magazine. Getting feedback is great as it helps to realise what still needs improving and what is good on the front cover. The first thing I was told to change on the magazine was the colour of the title. It didnt work with the bacground because I was using a light colour on a light background. So it almost faded and didnt stand out to the audience. Then i was told to add a barcode on the page so i put one on the bottom right of the front cover. What most magazines do is put part of the person on the cover in front of the title. I moved a few things around such as the text on the side because I also moved the picture on the front cover to face the other side of the magazine. I put a slogan at the top of the magazine to match the film thats being promoted. The final thing i was told to improve for the magazine was where I accidently put two Quentin Tarantino films on the front cover. There was a Quentin Tarantino film called Django Unchained and also Prison Bound which was our film we created. No magazines have two films from the same person on the magazine. To resolve this I took of 'Quentin Tarantino's Django Unchained' and just left it with Prison Bound. After all of these improvements I sae how it had made a big improvement to the magazine and the audience's response also showed me what codes and conventions I had missed out. I was pleased with the final version and happy with what I had accomplished.

 

 

 

 

 

 

 

 

 



Wanted Poster/Flyer

Wanted Poster/Flyer

 

These are the wanted posters that we created for the film. The film was based around three innocent people who wre wrongly accused of a crime. So the wanted posters were made to show that they were been chased. We used the wanted posters for one of the scenes in the film where we ran past it. it was stuck on one of the street lights. Also we made flyers that we used to put through peoples mailboxes to prove that he is innocent. We also did this in the film and the reason being was to get the people attention and prove his innocence.

 

 

 

This is the wanted poster that we created. It shows the three people who were wrongly accused of the murder in the movie. Also it shows the description of the people so they can identify them easier. This information is normally on a wanted poster. This was the final version.

 

Trailer Research

Research

Bourne Legacy
 

 

This trailer is well done and follows the codes and conventions of all current teaser trailers; it is a genre of film that we are seriously considering in taking forward for our project. The music in the trailer synchronises well with the frames and shots used, for instance the start is a slow motion medium shot that has a slow soundtrack in the background. The music that has been used for this is engaging and brings the audience closer to the film. It makes the audience slightly panic and worry on what is happening and what will happen next. This is an advantage to have with the music because it makes the audience want to know what it coming their way and imagine what it could be. This is how the trailer attracts attention to others. The film starts off slowly and then builds up throughout the middle and as soon as its reached the end of the film, the action begins. The build-up to everything is something that most thriller trailers seem to do.

The scenes are fast and move on quickly. They use mainly straight cut shots to keep the film trailer at a fast speed and make it look as if the chase is still happening. The music starts off slowly and then gets higher and louder. This was done to keep up with the pace of each scene and also can suggest that the action is getting closer. The text appears in between scenes and at the end as well. There is text that appears in between which say what is going on in the film. It is text that make others think. The text at the end of the film is what most trailers include which is the name of the film and when the release date for it is.

Looper

This is another trailer that has the genre thriller involved. This film is all to do with time travelling. As you can see from the film trailer they have used a few codes and conventions that a thriller trailer would normally include in there film. The music they used was engaging and slow which built up the tension for the big finale in the film. In the trailer they didn’t show a lot of action in the start as it was trying to build up to it and get the audience on the edge of their seats. They had a lot of close ups of the characters in the camera shots and this was done for the audience to see the emotion and expression in the characters face. It gets the audience to understand how they are feeling and it then brings them closer to the film. A main feature of this trailer is that they used a cliff-hanger in the end. Cliff-hangers are great to use in the film because it gets the audience thinking and wondering what is going to happen next. This then results in the audience speaking to others about it and it grabs attention of others and increases the popularity of the film. The action was in synch with the background music that was playing which creates a bigger effect. It makes a bigger impact to the film and also makes every action that is being made as if it was a big movement and had a lot of power. So overall they used a lot of codes and conventions that are expected in this genre and it has made the film stand out to the majority of people.

A code and convention that this trailer has is how the company that was involved with this film appeared in between scenes. This is a popular code and convention. Once again they have made the scenes fast one after another to show the movement to the build up. It could also suggest that there are a lot of things happening in the build up with the fast switching from one scene onto another. One of the main codes and convention is putting text inbetween scenes which is what they did for this trailer. The text explained a bit of the film and what they are trying to solve. They slow down some of the scenes as well to get a better look at what is happening. They have put the title of the film at the end which is for the audience to see what it is called if they were interested.

Batman-The Dark Night Rises

This trailer involved a lot of thriller but also action as well. These two genres put together are often common and overlap with each other. They are put together as the thriller is mainly building up and then the action is there for the end of the build-up. The music that they used was slow and the scene switching was fast. There was a new scene every few seconds in the trailer and this has been done to show the movement and thrill of the film. It is showing that nothing is stopping and the plot is rushed. It is rushed because a part of the plot is to stop a villain from taking over. Each beat in the trailer lasted for at least two to three seconds. The beat was deep so when it appeared it felt like it was going through you. This instantly shown how powerful the film is. The music was in synch with the scenes and it is important for it to be because the music can sometimes give a reaction to the action and also explain the action.

The first code and convention that they had in this film was the company logos that were involved in this. They put them at the start of the trailer. The music to this is slow at the start so it can be in synch with the scenes. It could also suggest that the build up to the action is slow and focused. What they have done in this that the other trailers have done is mix the speech with the background music. So it is explaining a bit of the film but not revealing it which leaves the audience thinking. They have out text inbetween the scenes which say when the film will be released and text at the end which is the title of the film. The music picked up at the end and got louder which could suggest that the film is coming to its conclusion.

Fugitive

This is an action-thriller based film. The plot of the film is that there is a guy who is wrongly accused of a murder and is running away from the plice who are on the chase for him. In the trailer there are plenty of close ups and extreme close ups. These were done for the audience to get a closer look at everything such as the characters face expression. There was a lot of effects as well such as the scenes fading in and out and special FX such as the police sirens and the footsteps of the fugitive. the trailer has some intense music throughout to show the tension and the build up till the big finish. It is in synch with the movement and changes of the scenes. The film is to do with chasing a fugitive so the music stays at the same pace to show that the chase is still in progress. They have the actors names appear and the title of the film too. This is important in trailers because if the film was noticed by others then they would like to know the film name and who is in it. Music is very important as it helps to understand the film and strengthen the film. Every scene did not last for a long period of time and this can suggest that everyone is rushing in the film and that there is no stop to it.

For this film they have included a wide range of text that they have placed inbetween scenes. The texts involved the main actors names snd when the name of the film. They have also included a voice over towards the end when they are trying to look for him.


Codes and Conventions Overall

Overall I have found some similar codes and conventions that most trailers have between each other. I have seen how the text, sound and the way they have done there scenes are important to the codes and conventions. Each trailer involved a wide range of text which stated the actors names and the release date.








 

Recce

Recce

 

 

 

Magazine Research

Magazine Research

This is the picture that relates to the main film of the magazine. It has taken over the whole magazine front page and the background of this image makes everything else stands out.

 

The yellow text is the sub heading. I quite like the idea of this and I will make a similar type of sub heading. The colour and font type would change to match my house style.

This is the name of the main film for this magazine. You can tell that it is the main film because the title is bigger and bolder than all the other text. I like the design of the title and I like it as it does its job of catching the audiences eyes.

This is the barcode that is compulsory on a magazine. It has been placed on the bottom left. I will be placing my magazine barcode in a similar position. Either on the left or right bottom of the magazine.

The small text shows what else will be included in the magazine other than just the main talking point ‘Max Payne’.

‘World Exclusive’ shows that it is known worldwide and that it is a highly recommended film.  I will put this in my film as well to show how the importance of it.

The title stands out to the audience because the background is dark whereas the title is white. There is a contrast between those two colours. I like this because it’s bold, thick and it is a strong colour and font. This is a good idea that I will use for my magazine.

 

This is the price of the magazine. With my other research it proves that the price has to be on there. It is important to the audience as they need to know how much it costs.

The character has been placed at the front of the magazine title but not so much that you cannot read the title. This is clever as it is a whole new design and I will be looking to do this to my magazine as well.

The large text is related to the picture on the magazine. It is there to show what the selling point of this magazine is. From my research I have found out that all the magazines have the text for the main film enlarged bigger than the other text.

The barcode for this magazine has been placed on the bottom right. With my other research this shows that the barcode is compulsory to a magazine. I will be including a barcode as well.

These images are what show what will be included inside the magazine. This magazine has done it slightly different by including the photos of the films as well as the text. I think this is clever as the audience can get a view of what the film exactly is.

This image is for the main film of the magazine. This is what is selling the magazine. We have a picture like this but slightly different to this one. Also the magazine has linked the background with the character. I will be doing that as well because I want the magazine to relate with the movie.