Thursday, 28 March 2013

Codes and Conventions of Posters

Codes and Conventions of Posters
 
 

There are very similar codes and conventions on a poster that a magazine would have. It is slightly different though as a poster focuses more on the photo and how it will attract attention from the audience. As you can see there are two different photos here. One is the one with all three characters on and this is done to show who the main characters are in the film. Then you have the photo at the bottom which shows a scene from the film. This helps the audience to see what they will be expecting in the film. One main feature in a poster is the size of the text and mainly the size of the film title. For this poster it is large and this is done for it to stand out and show that it is the title of the film. Then there is small text which is not so important. They have put small text because they want the film title to be the biggest. The small text has all the sponsors and companies of the film. All posters have this. It is within the codes and conventions.
 
 
 
 
 
This poster doesnt have as much on it and hasnt followed all the codes and conventions. The title of the film is at the top and is large to show that it is the title of the film. The photo of the film is large as well. It shows one character bigger than the other which could suggest that the character who is bigger is the main star in the film. They are holding guns which instantly tell you that it is an action based genre. There are two people on the poster which could suggest that they are either working together or they are fighting against each other. The date is at the bottom of the film too. They have the date to tell the audience when the film will be released. This is important because if the audience is interested then they would want to know when it is released. One thing that this magazine does not have is the small text that is normally at the bottom of the screen which has all the sponsors and companies.
 
 
 
 
 
 
This has similar codes and conventions as well. The background fits well with the photo of schwarzenegger. This film is futuristic and is to do with a robot trying to kill someone. This is why the background fits well because there are lasers in it which suit the film as it is futuristic. Also they have made the text futuristic as well to match the film. Everything on this poster is related back to the film. There is small text at the bottom as well which say who directed and the people behinf the film. This text is smaller because it is not as important as the main text which is the film title. The actor who plays in this film is quite famous and popular. He has a lot of fans so they have cleverly made his name large to show others that he is the main characters. If people were to know that such a popular actor played in the film, the would want to watch it because they would know he can play the role well.
 
 
 
 
 
 
 
 There are not many codes and conventions on this as they have focused on the photo more than anything else. The photo instantly shows that it is to do with those two characters in the film. The way they are holding each other can show that they are in love and the film title suggests that they have a time limit. The title of the film is the largest so it could show what the title of the film is. It is large so it could catch the eye of the audience. Also they have the actors names on as well to show who it is incase someone was not to know. One main code and convention on the poster is the small text at the bottom which has the sponsors and the companies on. This is included on the majority of the posters. The release date is at the bottom in the middle as well so it can tell the audience when the film will be released.
 
 
 
 
 
 
 

 
 

 

Creating the Trailer

Trailer Creation
First Draft
 
This is the first draft that we created for our project. We were just starting to use all the different softwares so it was a new experience for us all. When we created this first draft we were just experimenting with all the different tools and techniques so we can get a clear idea of what we want our final trailer to look like. We got feedback on this trailer and was asked to change a few things such as the music that we used and where each scene was placed. The scenes put together shown that all the action was at the end of the film. This aint good for the audience because it makes them think that the rest of the film is not interesting. So we changed this. The music did not relate to the film too much either so we got music that was more engaging and eye catching to the audience.

click this link to view the video:
 http://www.youtube.com/watch?v=U0HKWYbzZbU
 
Second Draft

This is the second draft of our trailer. We used the first draft as the template and moved forward from there. We added a jittery effect to the start of the trailer which we thought did not look too bad on. But with the feedback of the audience not many people liked the idea of that effect. we made some of the scenes fade in and out with each other as well. With this version we did not make many changes to the trailer but we improved and found new ways to make the final version of this film trailer. There was a scene in the trailer where it shown all three characters jumping and landing in three different screens. We couldnt get this at a full screen image so we were not too keen on this. It did not stand out as much when the three screens were small. It made it look like it was out of order and proportion. The same thing was said by the audience. But from the start we knew that this would not be the final version because we still had a lot more to include. All these versions were made to help us identify what the problems are, create new ideas and improve from the previous.

click this link to view the video:

Third Draft

This is the third draft of our film trailer. On this version, we were close to finalising it and finishing the trailer. We had a lot of ideas that we put into this and the ideas were helped from the previous trailers. With this version we felt comfortable with what we put in the trailer and how we organised it. The music was in synch well and the scenes were in the right place. We took off the jittery start because we thought it was a bit unprofessional and didnt really promote the film so greatly. One feature that we all liked a lot was the involvement of the sponsors. It is a good feature that the majority of other film companies include in their trailers and movies. We made a few little adjustments such as shortening a few scenes and extending other scenes. Also we added a new scene where there is a police man who is telling his troops to search for these and giving out information about them. This was a good addition because it makes the film more tense and makes the chase more interesting.

click this link to view the video:
http://www.youtube.com/watch?v=caa9z1Vpg3U

Final Trailer

For the final trailer we were proud and happy with what we have achieved throughout the time of creating this. We listened to what the audience had to say for all the trailers we made and finally got to the point of making this final trailer and pleasing the majority of the audience. Throughout all of the versions we made small adjustments and improvements and slowly moved towards the final version. We put in a few other effects such as the sound of the police sirens. From the research that we did together and independently, we saw how a lot of the trailers have the title of the film pop up at the end and the release date for it as well. So we did the same for this and put our own effect to it so it can keep related to the film genre. we got a lot of positives for the final product.

click this link to view the video:
http://www.youtube.com/watch?v=okSHRqL5GGs